The progression of popular culture throughout the years, from Beatlemania in the 1960′s to the infamous on-stage twerking of Miley Cyrus, has created and left behind cultural icons that represent something wholly different from the individual. Steve Jobs, Barack Obama and Batman represent concepts that have become part of our collective conversation, which connects us as a society and pushes our mental capacity for understanding each other. Hope, rebellion, change – these ideas have manifested themselves in different personas both past and present, taking different shades of meaning throughout the years.
Popular culture is tangible.
It is this tangibility that provides a palate for Brooklyn-based artist TECHNODROME1 a platform to express his own experiences with icons in popular culture. “It’s all pop culture inspired,” says TECHNODROME1 when asked about the inspiration for his work, “new and old, we are saturated in it, there’s no reason other than I like the subjects I draw.”
Recently, TECHNODROME1 and his partner, Jason Blanck, have collaborated to bring the artist’s work to the public launching the brand DROME NYC. Though the pair have known each other for some time, they come from separate paths. TECHNODROME1 focuses on the artistic side of the endeavor while Blanck handles the business, taking advantage of his startup experience to give the brand some legs in what is now it’s early days.
We sat down with TECHNODROME1 to chat about his work and the recent launch of the new brand DROME NYC – check out the brief conversation below and head to their site to give their endeavor support.
Above: collection of handmade prints from the DROME website
Tell us a little bit about yourself
I’m originally from Jersey, I live in Brooklyn NY now. I was always interested in art since I was young, my father was an oil painter and frequent trips to NY museums, cartoons and television furthered my interest in the arts.
How would you describe the work that you do?
Experimental POP, or Technodrome, or Drome ( Effect ) I’m not set in stone on any names yet my big influences are The internet, television, and movies.
Your iconographic work centers around a lot of well-known figures – what’s the personal connection there? Why are you choosing them as your subjects?
Its exactly that, I have a personal connection to my work, nostalgia from my past, or just something new I saw that I liked. It’s all pop culture-inspired new and old, we are saturated in it, there’s really no reason other than I like the subjects I draw.
Above: a collection of limited edition skateboards from the DROME website
What’s the vision behind DROME NYC – what statement do you guys want to make? Where do you see this going in the next five years?
Ultimately we are looking to grow this into a larger retail focus and presence. We are starting off with very limited edition pieces and designs to see what styles and types of work resonate well with the public. We are in talks to start selling in some high end stores both online and brick and mortar (NYC, Brooklyn, LA, Miami). Our hope is to create a lifestyle brand/art presence representing a colorful and new aesthetic.
Above: a collection of prints from the DROME website
What have the biggest challenges you have faced so far? Has there been anyone out there who has been particularly helpful in getting this off of the ground?
There always have been and will be challenges no matter what [you're] trying to do, whether its poor health, death in the family, or a cat losing its leg, you just got to keep working. My partner Jason Blanck helps run the business side. We work great together as I mostly work solely on the art and designs, where he does the website, partnerships, manufacturing, and other projects.